Đề Thi IELTS Writing 13.09.2025

Task 1: The graph below shows the population of a particular country by age group starting in 1960 and including a forecast to 2040. Summarize the information by selecting and reporting the main features and make comparisons where relevant.

Sample: (221 words)

The line graph illustrates the demographic shifts in a specific nation from 1960 to the present, with projected figures leading up to 2040. Overall, the country has been experiencing a profound aging process. While the proportions of the youngest and middle-aged cohorts are on a downward trend, the percentage of elderly citizens is expected to rise sharply. In 1960, the 15 - 64 age group was the largest, accounting for approximately 55% of the population. This figure fluctuated modestly, peaking at just over 60% in 1970, before beginning a steady decline. By 2040, it is forecast to fall significantly to around 45%. Similarly, the 0 - 14 age group started at roughly 30% in 1960. Aside from a period of stability between 1970 and 1980, this group has seen a consistent decrease and is predicted to reach its lowest point at about 10% by 2040. In contrast, the 65+ age group represents the only demographic experiencing growth. Starting at the smallest minority at around 15% in 1960, it remained unchanged within a decade and increased slightly to 20% in 1990. However, since then, it has entered a period of accelerated growth. By 2040, the proportion of senior residents is expected to overtake that of the youngest cohort and converge with the middle-aged demographic at approximately 45%, becoming the dominant share of the population.

- demographic shift: sự thay đổi trong cơ cấu độ tuổi / nhân khẩu học - cohort: nhóm người, nhóm đối tượng - aside from: ngoại trừ - accelerated growth: sự tăng trưởng nhanh chóng - converge with: hội tụ, gặp nhau tại một điểm

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Task 2: Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extent do you agree or disagree?

Sample: (262 words)

In the digital era, the ubiquity of commercial marketing has sparked a debate over its actual effectiveness in shaping consumer behaviour. While many individuals perceive advertisements as merely a source of amusement or a nuisance and claim to remain unaffected, I largely disagree with the notion that advertising has lost its influence on purchasing decisions. Admittedly, many consumers claim immunity to advertising, viewing pop-up ads as mere irritants. While many habitually skip Youtube ads, suggesting the advertising message is ignored, this annoyance does not equate to failure. In reality, even brief exposure fosters brand familiarity. A shopper, for example, might instinctively select a recognised soft drink from a skipped ad over a cheaper, unknown alternative. Thus, rather than being ineffective, advertising subtly builds subconscious preferences that bypass our conscious resistance. Furthermore, modern advertising has become so subtle that people often follow its lead without realising it. Instead of overt commercials, brands now use social media influencers to integrate promotions into daily entertainment. To illustrate this, followers might purchase a suitcase featured by a travel blogger, perceiving it as an independent choice rather than a paid promotion. Since these advertisements blend seamlessly into our everyday content, they bypass our psychological defenses. Consequently, consumers falsely believe that they are uninfluenced, but in fact, they are being quietly guided toward specific brands. In conclusion, although the intrusive nature of modern marketing can be tiresome or entertaining, its power to steer consumer choices remains formidable. I believe that through subconscious familiarity and subtle social media placement, advertisements continue to be a primary catalyst for shopping behaviour.

- nuisance (n): ảnh hưởng, tác động sâu sắc - irritant (n): thứ gây khó chịu, tác nhân gây khó chịu - overt commercial: quảng cáo công khai, lộ liễu - psychological defense: cơ chế phòng vệ tâm lý - intrusive nature: đặc tính gây phiền nhiễu, khó chịu

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